Are you certain you didn't order the digital version of the magazine instead? I haven't completed an order from Plato direct but when I was trying to get one of their issues, this was all I was able to order. It was frustrating so I had a GeekBuddy in France just buy it and I paid him to ship it to me.
I just double checked my order, and it doesn't say anything about a digital version, so I believe I ordered the physical version. I also paid 5.60 Euros for shipping, which shouldn't be there in a digital version either.