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Subject: Apple acquires Beats rss

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Thoughts?

I'm guessing this is more for streaming than headphones.
Will they try to integrate iTunes with streaming, or have two services?
The end of iTunes?
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Billy McBoatface
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You ask for thoughts. Mine are, "Well, I own nothing by Apple and nothing by Beats, so this whole deal is pretty much irrelevant to me."
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Brian A
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I read yesterday that the deal is actually 2 deals, one for the hardware side of things, the other for the software portion. But they're only doing that because certain investors in beats had only put money into certain parts of those services. It makes sense to me that jumping on the beats software would be good for positioning in music, but those headphones really aren't all that special. I wonder why they couldn't just partner up or buy the software stuff only...

Oh, and my guess: integration with iTunes. But who knows, the reasoning even behind the entire deal is still a mystery.
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Looking at these stars suddenly dwarfed my own troubles and all the gravities of terrestrial life. I thought of their unfathomable distance, and the slow inevitable drift of their movements out of the unknown past into the unknown future. H.G. Wells
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Seems to me that Beats headphones are a good fit for Apple.

Beats headphones and Mac computers both have less impressive technical specifications than other brands in the price range, and they both put a lot of effort into design of their products case.
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I think they paid far more than they should have just to keep Samsung from acquiring them.
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One line of thought it the market share that Beats has - an area that Apple is seeking to reach.
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