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Crowdfunding: Kickstarter» Forums » General

Subject: Cross project advertising rss

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After a recent project I've backed posted an ad to a related project they got accused of spamming pretty quick in the comments and it got me thinking what's the general thought of people regarding cross-project promoting or even just advertising in general in kickstarter.

Here a few polls to try and get an idea.
Poll
1. When should advertising be used in the updates of kickstarters?
Anytime
Only once the project funds
never
2. What frequency should be alright before it's too much?
Doesn't matter to me.
Only every x updates (Put the number in the thread).
Only x% of the updates (Put the number in the thread).
Other (Explain in the thread).
Never, I said I didn't want advertisements.
3. What portion of the update should be used for the advertisement.
All of it for all I care.
Only a small portion of it.
As long as there's some current project update as well it's all good.
Other (Not sure there's an other to place put if there is say it in the thread)
None of it, leave the ads to BGG!!!
      38 answers
Poll created by apocalyp


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Erik Racer
United States
Urbandale
Iowa
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I do not want to see any "ads" in the updates for a current KS campaign. The only time I think ads are permissible is if 1) they are done once the original campaign has concluded (and preferably shipped) and 2) it is another project by the same creator of the project sending the update (preferably a sequel to it).

So, if I backed "Zombie Game 1" and later they did a KS for "Zombie Game 2", I would actually like to get an update from the original campaign letting me know a new campaign was imminent. Otherwise it's just rude.
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Seamus O'Toole
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I answered other to both question 2 and 3.

For the acceptable frequency of advertising, I think it is ok if the project creator that's "spamming" is either involved in the production of the other product or is a backer of it, and if it is a project that he genuinely thinks his backers would be interested in.

For question 3, in my opinion the length of the plug is more important than the proportion of the update it takes up. As long as the ad is only a few lines long it doesn't matter to me how much or how little else there is in the update. That said, if he's sending an update but has nothing to say about his own project then he should probably spend a few lines saying that everything is still on track.
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Jim McMahon
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tuathail wrote:
I answered other to both question 2 and 3.

For the acceptable frequency of advertising, I think it is ok if the project creator that's "spamming" is either involved in the production of the other product or is a backer of it, and if it is a project that he genuinely thinks his backers would be interested in.

For question 3, in my opinion the length of the plug is more important than the proportion of the update it takes up. As long as the ad is only a few lines long it doesn't matter to me how much or how little else there is in the update. That said, if he's sending an update but has nothing to say about his own project then he should probably spend a few lines saying that everything is still on track.

This. It won't kill me to spend a couple seconds to see if the "spam" interests me and, if it doesn't, ignore it. Not even worth getting annoyed at, let alone upset.
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Jacq L
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90% of the time it doesn't bug me.

It's pretty easy to tell the "you promote me, I promote you" spam from the genuine "here's a project I'm involved in / by friends of mine / I really enjoy." There's also sometimes cross-promotional stuff with current projects. Havok & Hijinks had a promo coin if you pledged both to them and the Tinker deck. Story War and Machine of Death: The Game of Creative Assassination had cross-promotional cards for backers of both projects. Where would those fit into spam/relevancy?

I'm not sure it's the one you're referencing, but I was surprised to see all the comments calling "spam!!" on Super Dungeon Explore: Forgotten King's update promoting Bunnies vs Zombies. It was one update promoting a project by the same publisher (with a cut + paste project page, even). It seemed a really bizarre thing to get upset about.

BUT, a little tangential but still relevant... I have had projects take my email address from KS, and put me on their company/promotional mailing list without my permission (esc-toy and Game Salute). That really irritates me. One of them, when I unsubbed from the list, put me BACK ON a few weeks later. I dropped my pledge from a GS project because of that.

Is that hypocritical? Maybe.
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Joe F.
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If it is an expansion to the game (which you backed), I don't see a problem with it.
 
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Jacqland wrote:
90% of the time it doesn't bug me.

It's pretty easy to tell the "you promote me, I promote you" spam from the genuine "here's a project I'm involved in / by friends of mine / I really enjoy." There's also sometimes cross-promotional stuff with current projects. Havok & Hijinks had a promo coin if you pledged both to them and the Tinker deck. Story War and Machine of Death: The Game of Creative Assassination had cross-promotional cards for backers of both projects. Where would those fit into spam/relevancy?

I'm not sure it's the one you're referencing, but I was surprised to see all the comments calling "spam!!" on Super Dungeon Explore: Forgotten King's update promoting Bunnies vs Zombies. It was one update promoting a project by the same publisher (with a cut + paste project page, even). It seemed a really bizarre thing to get upset about.

BUT, a little tangential but still relevant... I have had projects take my email address from KS, and put me on their company/promotional mailing list without my permission (esc-toy and Game Salute). That really irritates me. One of them, when I unsubbed from the list, put me BACK ON a few weeks later. I dropped my pledge from a GS project because of that.

Is that hypocritical? Maybe.


That's the project that got me to post this for the same reasons you mentioned.

I don't think that's hypocritical either because they need to ask you before sending stuff outside of that channel. Also if you unsubscribe to something and then they add you again, I'd probably drop them too.
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