This project looks very intriguing. I feel they made a mistake in the project title by describing it as a "deck builder". I think to say you are acquiring cards to benefit your task is more accurate. There certainly seems to be a stigma about "deck builders" for many gamers including myself.
However, I would encourage all gamers, especially those who like a Lovecraft(ish) theme, to check this out. While it is not based on the works of Lovecraft, the sense of impending doom that must be thwarted is very similar.
The back story is beginning to be revealed via KS updates, and it is going to be good.
That first image posted by Dante is actually a Magic card, but the artwork is by RK Post. The first stretch goal has RK Post coming onboard to provide artwork for some of the Cataclysm cards, so it will have that same fantastic skill and style, but will be more theme appropriate.
I do happen to be a big fan of the current Cataclysm artwork as well. Let me go ahead and show you a piece that hasn't really been put on display yet, but is one of my favorites -