1.2 does not describe the Campaign card depicted. Perhaps the playtest cards were laid out in that fashion. I'm guessing that 0/1/3 is the Baggage Point expenditure in order small/medium/large, but I haven't found any corroboration yet in the rulebook.
Also the second sentence of the second para of 3.4 would be better phrased:
The players alternate until each has played two cards and thereby activated two Columns.