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Subject: Help selling new board game rss

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Michael Ehrenreich
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I have a new board game in the "money/business" games category, and would welcome any advice or collaboration from anyone that can help to get it into stores. [I will not mention the name of the game, since this was viewed as "promotion" and admin deleted my prior post]

Any advice would be appreciated. New to the board, so if there is a better forum for this question please let me know.
 
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Jeff Michaud
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Longwood
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you may get more feedback from other designers over in the various forums for designers over at...

http://boardgamegeek.com/forum/974616/boardgamegeek/board-ga...
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Matthew M
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Matt Lee
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Your best bet on your own will be to go to trade shows (like the various Toy Fairs that retailers go to), or reach out to the stores and contact their board game buyer to see if there is interest. Be ready to send a copy or two for evaluation to them.

An alternative is to use a distributor that retailers will have contact with and hope they can advertise your game to their retailers. PSI, Alliance and ACD are some of the more well known ones.

Keep in mind that stores do get tons of submissions, and usually have a specific audience in mind for their game sheves, so if your game does not fit their current lineup or needs, you will still likely get a rejection letter.
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Filip W.
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Linköping
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You might also want to look into reseller services, such as Amazon, where you can either set up your own webstore front or pay to have them handle the sales, shipping etc.

As for stores, it's pretty hard to get stuff into stores in scale - go and visit as many as you can locally. You might even offer them "pay on sale", that is that they don't pay for the game until after they've sold it (yeah, it puts all the risk on you, a bad deal but if it's the only way to get your game displayed...)

As for getting into chain stores: forget it. They'll want to know how big a marketing budget you've got (read: "how many millions of dollars worth of TV ads will you supply for this?"). Read up on Dominic Crapuchettes stories about trying to place Wits & Wagers at Target...

Also, you might want to contact international publishers and work out a deal for other language versions. If you can point at popularity and sell-through in your local area you might get an interest there.
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