reaching out from the in-between spaces...
I got one the day it released from CSI for $39.99. I'm thinking this is just an example of supply and demand at work (for other examples, see Marvel Dice Masters).
They can do what they want with prices, but my issue with this instance is that, correct me if I'm wrong, they are co-publishers of the title. This would preclude them from the reasoning that they had to secure it from a 3rd party.
Their prices even with my customer discount are starting to creep up. I've switched to Cardhaus now.