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Subject: Australian Board gaming market? rss

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Christian Marcussen
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Hi.. we are considering setting up a local distribution center in Australia since we have some contacts there. How is the market for boardgames down under? How about the pacific in general? Would it be feasible to send games from Australia to Asia, as opposed from Europe or US to Asia?

Thanks.
 
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Matthew Wills
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marqzen wrote:
Hi.. we are considering setting up a local distribution center in Australia since we have some contacts there. How is the market for boardgames down under? How about the pacific in general? Would it be feasible to send games from Australia to Asia, as opposed from Europe or US to Asia?

Thanks.


http://www.ventura.com.au/ and http://www.milsims.com.au/ are both existing distributors I think...
 
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Christian Marcussen
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Hi... Thanks. Well we already have contact to a potential distributor. I was more curious about the market in general, and if it would be a smart locale for sending out copies to the region in general. Or if we might as well send from the States or Europe
 
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Christian Marcussen
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hmmm... no takers?
 
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Troy Adlington
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The Market is pretty small Christian. Both the aforementioned distributors keep it 'quite' small by charging quite a markup.

 
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Paul Kidd
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Well, I wouldn't like to comment on the economics of shipping from Australia to Asia in comparison to distributing from North America or Europe, but I think part of the problem of the Australasian game market is that many games are now produced in China, shipped to the U.S. or European publisher and then shipped to an Australian distributor for the sometimes long distance shipping to the Australian retailer. The two times across the Pacific or Asia seems absurd to me and must account for the high prices here. If someone could short cut that process I am sure there would be money to be made.
 
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Melissa
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OzGamer wrote:
Well, I wouldn't like to comment on the economics of shipping from Australia to Asia in comparison to distributing from North America or Europe, but I think part of the problem of the Australasian game market is that many games are now produced in China, shipped to the U.S. or European publisher and then shipped to an Australian distributor for the sometimes long distance shipping to the Australian retailer. The two times across the Pacific or Asia seems absurd to me and must account for the high prices here. If someone could short cut that process I am sure there would be money to be made.


Hear, hear.

As witness the locally printed copy of Carcassonne which is available at $40 instead of $55 or so.

I don't know the exact economics of shipping to Asia instead of from the US but some factors might include

- proximity to area
- relatively weaker Australian dollar

On the other hand, I believe Australian minimum wage is considerably higher than in the US. Although that was before the government legislated to remove workers' rights (grumble grumble).
 
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Steve Lockett
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OzGamer wrote:
...but I think part of the problem of the Australasian game market is that many games are now produced in China, shipped to the U.S. or European publisher and then shipped to an Australian distributor for the sometimes long distance shipping to the Australian retailer. The two times across the Pacific or Asia seems absurd to me and must account for the high prices here. If someone could short cut that process I am sure there would be money to be made.


This is the classic Aussie hobbyists' dilemna.

It's for this very reason I believe that Tandy (Radio Shack) never fared too well against the cannier Aussie electronic 'enthusiast' stores such as Dick Smith, Altronics, etc.

There was a time (20 years ago) when the same could be said about model railway equipment however in this case (Mainline by Palitoy... yeah, I know, I have too many hobbies...) the Aussie prices were better - this is the only time I've ever ever seen this.
These days, nearly all major brand equipment is sourced from China yet we're still paying as if it's sourced from the brand's country of origin.

That's why the FLGS (if you can find one in W.A.) or the FLHS only attract the rich or occassional hobbyists and everyone else would rather go fishing & four-wheel driving - it's cheaper!

There has also been the odd local retailer to buys direct from S.E. Asia under some shonky arrangement and then they have the hide to charge RRP equivalent to/greater than NorthAm/Euro prices.

The other issue in Australia lies with distributors. It's a situation analgous to Hasbro owning the Avalon Hill catalogue except that the distributors may represent more than one hobby!

You're at the whim of what they (the distibutors) think will sell in volumes.

Consequently half of the stock of gaming chain-stores' boardgames in Western Australia consists of different chess / backgammon / Monopoly / Scrabble variants - oh and Poker seems to be enjoying a b-i-g revival.

Throw in the Risk variants, Warhammer (Fantasy & 40k), Yu-gi-oh, MTG, and the parlour games staples of Pictionary, Scattergories, and the like, and you're left with about 10% (if not less) available to these strange, unknown games with piss-weak box-art and some teutonic-looking words (Carcassone, Settlers) which doesn't inspire the average browser or games about trains which must be nerdy because trains are for geeks, right?

In all fairness, at least the Euros are sort of catered for - I bought the last 'real' war-game our "FLGS" had about six weeks ago (Jedko's African Campaign - 2nd Edition, I think).

If it wasn't for BGG, I would never have given the 'Euros' a second look and bought the "Carcassone:The Castle" which the wife and I enjoy.

To find a decent game store (at least in Western Australia) it involves some travelling if you like to have a browse. The prices are such that if you're at the store and want it there and then, it's 'cheaper' but otherwise it's your FIGS that best 'supports your habit'.

To Christian, unless you're prepared to set up in Australia, deal directly with S.E. Asia, and distribute from Australia, passing on regional benefits to Aussie buyers, IMHO, as we say over here, you'll be "pushing poop uphill with a bendy stick"

Thread hijacked.... spleen vented.... blood pressure returning to normal..... ahhhhhhhhhh.






 
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Christian, what sort of games are you thinking of distributing?
 
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