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Arkham Horror: Dunwich Horror Expansion» Forums » General

Subject: I'm surprised with the choice of bax art. rss

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david funch
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If I was not one to keep up with new releases, I'd more than likely not give it a 2nd glance at my FLGS because of how similar it is to the original box. I'm assuming it'll be the same size as the original because it's FFG's favorite box size.
 
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Rick Holzgrafe
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"the understandably frightening and chimeric semicolon" -- HiveGod
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I sense a trend...
 
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Rick Holzgrafe
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"the understandably frightening and chimeric semicolon" -- HiveGod
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At least the box is a different size. (Well... maybe. It's not out yet!)
 
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Alex Martinez
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Yes, it is a bit odd that the boxes look so much alike, but this is ultimately the nature of "branding". You can see it in bookstores, where books by the same writer (and usually of the same series) have nearly identical covers. The idea is supposed to be that it's more important to make sure they buyer knows its part of that product line than to worry about confusing them with different box art.

Still, the could have at least made the tentacles green or something.
 
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Alex Martinez
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MrSkeletor wrote:
I like it myself, makes them look like part of a series.


My point exactly. Most people are comforted by familiarity, and it's easier for them to talk themselves into buying something that touches on that familiarity. Perhaps it's an oversimplification, but I do think that many fans of Arkham Horror would be more likely to buy Dunwich Horror because of its resemblance to the original box art.

Not everyone will be swayed. In fact, I don't think most would really care. But those not swayed by familiar box art would purchase it regardless of the artwork. So the reasoning is this:

Similar (nearly identical) artwork will have no noticeable affect on most buyers and will help persuade a small percentage to purchase it.

Different (even of the same style) artwork will have no noticeable affect on most buyers, but can possibly deter a small percentage from purchasing it.

Using this logic, the only sensible choice is to create artwork that is all but indistinguishable because it can't hurt your product. If the box had a gruesome closeup of the Dunwich Horror, for example, it might make buyers question the nature of the product.

I don't know if I necessarilly think it was even planned. It's very possible that the person who approves the artwork is easily persuaded by similarities in artwork naturally. This would explain the common theme of FFG boxes that has been observed.
 
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Anthony Martins
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"Using this logic, the only sensible choice is to create artwork that is all but indistinguishable because it can't hurt your product."

I'd have to disagree. You are right that similarity in art is going to make few to none not buy it, and some buy it. However, that's only true for players who know the expansion exists. Not every boardgamer goes to a weekly gaming group, and checks out The Geek. Though I am now elevated to the status of uber-dork; (checking out new releases and looking for new expansions to my favorite games) for years, I owned a bunch of Eurogames but rarely had any web involvement. I just browsed what was at the store. In the case of The Dunwich Horror, the box is so similar the casual Arkham player might not even notice it's different from what they might already own, and thusly not buy it.

But, yeah, in all honesty I doubt it will cost them THAT many sales.
 
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Anthony Martins
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I noticed this right away too. I think it's kind of funny when you actually list the things that are in both covers:

Woman with long black hair.

Woman facing left.

Woman attacking beast (shooting in one, casting in another).

Man 1 with green brimmed hat (with black stripe)

Man 1 with a green coat.

Man 1 faces left.

Man 1 is shooting.

Man 2 has short brown hair.

Man 2 looks right.

Man 2 is screaming.

Beast takes a bullet.

Beast's blood spurts off to the left.

Tentacle-beast/Hydra-beast are similar in that they have long, tube like apendages or necks.

Beast is red.

Beast is on the left.

Full moon in the top corner.

Forest in background, most prominently on right (though, they do look different).

That's 17 similarities. Can anyone find something else?
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Allen Doum
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Quizoid wrote:
That's 17 similarities. Can anyone find something else?

Sure:

Same game company logo.

Same reference to being a "Call of Cthulhu" boardgame.

Same subliminal advertisment for Coca-cola.
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Keith M. Sandler
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Wow, this is like a really sick and twisted Highlights magazine puzzle.

What the hell kind of dentist do you HAVE if this is laying around the waiting room?

--kMs
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