They advertised it on TV when it first came out about three years ago. I just caught a glimpse of the commercial and I'm like, "What the heck?" The next time I was in Wal Mart I ran to the Toy section to see what it was. They didn't have it. It was a few more times before I found it. And a few more before I bought it. Then I couldn't stop buying!
Thats how it usually is for heroscape!