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Just opened the seal on the copy of IA. Exciting times here!

I was a little surprised that the first thing I saw was a sheet insert telling me that this set includes the Luke Skywalker Ally Pack and Darth Vader Villain Pack. There's an illustration of the packs themselves, with the little hangy part on the plastic container so that they can hang the packs on a shelf.

Anyway, this makes it look like that the original plan was NOT to include these packs originally. I'm sure there would have been a few raised eyebrows if the ultimate goody and baddy in the Star Wars universe were left out of the base game. But I can't tell if they decided later on to include them (thus the sheet insert, separate bag of Luke/Vader components and mock-up of the package) or if this was just a clever(?) way of getting us excited for the idea of future packs (while also thinking that FFG gave us a "gift" of two "free" packs in our base game.)

Any official word on what this was all about?
 
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Zach Hillegas
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No official word, but it seems like it was intended all along. The ally packs might as well be a staple of the core set, but they convince you that you're getting them for "free" by advertising their packaging and contents. There's no indication that these will ever actually be sold separately, it's just a (smart) tactic to show people the worth of the expansion packs that are coming this week. If they included Luke and Vader as "part" of the core set without making them seem like some special free deal, people would likely be less interested in the ally/villain packs. It's just clever marketing.
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Murray MacPherson
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It lets you know right from the start what to expect from Ally and Villain packs. It's to get you excited and set you up to buying all the future packs. Just a clever bit of marketing.
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Herwig Riedl
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no. they don`t even have a catalog number. so they must had that descion very early on. also they needed some big names in the box.
 
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Chris Brown
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Muz333 wrote:
It lets you know right from the start what to expect from Ally and Villain packs. It's to get you excited and set you up to buying all the future packs. Just a clever bit of marketing.
Exactly this. I think the effect was lost a little bit due to packaging. With them just being in a bag, most people prolly just opened them without thinking they were specially packaged on their own. So they prolly didn't evaluate the contents much. At least I didn't...
 
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Brian Cherry
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Muz333 wrote:
It lets you know right from the start what to expect from Ally and Villain packs. It's to get you excited and set you up to buying all the future packs. Just a clever bit of marketing.


And perhaps, with the possibility of future base sets, they may end up selling them separately at some point.
 
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