looking forward to picking up the Earth Elemental since it has been advertised as a con giveaway figure
When I was at a BattleLore demo (Endgame, Oakland, CA), the DoW rep (Mark Kaufman?) indicated that the Earth Elemental would not be distributed until after the release of BattleLore.
So I suspect that even if DoW were at GenConSoCal - the Earth Elemental would not have been there.
And a quick check of DoW's website confirms:
The Earth Elemental will be available at many demo events and numerous venues nationwide, once BattleLore starts shipping in Late November 2006.