Spoiler (click to reveal)
In my first game of Level 1, I found Junior twice taking the space I was working on, and I lost the first game. The second time around, I made my first play an advertisement, so I could reserve the expensive spot I was working on nice and early. This worked well, bouncing him in Level 1 to the less valuable trips. I won my second game handily.
For my third game, I moved Junior up to level 2, so with him going first, it was a bit harder to win. In the end, he got one more point than I did. I'm looking forward to leveling up as I beat him. The mechanism that lets him cheat and take extra components is great, and balanced nicely by his impatience.
I suspect I need to get better at leveraging Move and Exchange cards.