I was thinking Plaid Hat had a dedicated section for Phoenixborn personality and backstory. I assumed Phoenixborn were fleshed out to make it more than just a card game. Like adding a little role playing to the battles. It is good they have some scattered here and there. I know they have a small team but it would be great if they had a section dedicated to the history and background of each Phoenixborn.
This is something that Isaac wants to do. It is a matter of getting it out of his head and recorded somewhere then compiled and posted. From where I have heard him talking about it, it is a "someday" plan.
I do agree with you though. What lore I have heard/read I am really liking and hungry for more.