Have a look at page 15 of the instruction manual under 'reveal improvement pile'. You reveal your upgrades in turn order, staff upgrades before team upgrades.
Way to miss the point of the thread completely
As to the issue at hand, rulebook says: "Resolve Scoreboard Phase Abilities: In turn order, resolve any “Scoreboard Phase” abilities on players, team upgrades, or staff upgrades." (p. 9)
Sudden Death seems to muddle things a bit, at least in terms of timing:
"Scoreboard Phase Abilities
Managers must resolve all “Scoreboard Phase” abilities
that score fans for winning or losing a matchup after the
“Determine Winner” step." (p. 3)
Under base rules, Scoreboard Phase abilities are step B and Determine Winner is step C, seems like some Scoreboard Phase abilities would trigger after C instead of during B.