My local station (NJ 101.5) just had a topic on boardgames, so I called in and promoted boardgamgeek!
They weren't even aware that boardgames are still made, so I felt I had to enlighten them.
I just did something similar at my job. They put out a monthly newsletter and this month I put in a few shots of our updated game room area at home.
Call that station back and demand a regular segment for a featured board game of the day/week! The people need to know!!!