When I first learned of Kickstarter a couple of years ago I had the same question.. I thought I was paying to help a project come to life, I never assumed I would also get a copy of a game.
Well on KS the pledge level you select should be clear about what you are going to receive. There's always the option of just donating money and not taking a reward.
broken clock wrote:
Will there be a pledge manager for those who backed through a store and got the retail copy?
There'll be one for the store, you'll have to organize with them if you want any add ons.