Re: I stumbled across this article about Mat Lee's (from the Shut up and Sit down team) fiancée in the UK's daily Mail.
OP: Maybe it would be a good idea to change the title? There's nothing in the current title that suggests the gravity of the situation. It's so important that this get to the front page and get a lot of views.
Maybe something like, "Please help a young woman in danger for her life."
But we have to change the rules because Monopoly's so boring!
My initial post was more to see if someone could point me to an official post about this. Hence my vaguer title on my OP
I figured it must be on here already (surely someone from from Shut Up and Sit Down, would have posted something about it here on BGG) and it was just me not being able to find anything using the crap BGG search facility.
Anyway I've taken your advice and changed the title