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Subject: TV/Radio Campaign Ad Spend Differences rss

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Tom McVey
United States
SF Bay Area
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Data here.

Clinton is at $263 mil, Trump at $54 mil. Last week the ad spend difference was $23 million Clinton, $13 million Trump; which is consistent with Trump's back-loading the ad spend. This is probably the right tactical move given the anemic fundraising by Trump means they have to triage the spending to the more critical states based on current polling, but it means they're getting less ad time for their dollar. And they're not doing any defense in AZ, GA or UT and have bought ad time in NM.

Ohio spend is $3.0 mil for Clinton, $1.2 mil for Trump. So much for the stories about Clinton "abandoning" Ohio posted earlier. Trump's campaign doesn't look like it was running ads outside of PA, FL, NC, OH until the end of September.

Trump is outspending Clinton in Wisconsin and Maine, but in other battleground states, Clinton is outspending Trump.

The AP data doesn't show any ad spend by Trump in CA, but I've seen Trump ads; so either those were nationwide ads not captured in the AP data or the AP data doesn't include non-battleground states.
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