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Subject: What is the typical markup on boardgames? rss

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Donald M.
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This is probably a trade secret but I imagine it to be pretty high. I am guessing OLGS have small margins and rely a lot on volume to be able to undercut the Brick and Mortars by a lot.

 
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Ben R
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Why play 'em when you can trade 'em?!?!
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Here is a read you may enjoy: https://blog.foxtrotgames.com/2016/02/05/distribution-cash-f...

Spoiler (click to reveal)
Answer: MSRP = 5x cost
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Donald M.
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BentlyCash wrote:
Here is a read you may enjoy: https://blog.foxtrotgames.com/2016/02/05/distribution-cash-f...

Spoiler (click to reveal)
Answer: MSRP = 5x cost


Oh My! It seems difficult to make money looking at that model especially if the game is not a hit.
 
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Madison
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Oiler1 wrote:
BentlyCash wrote:
Here is a read you may enjoy: https://blog.foxtrotgames.com/2016/02/05/distribution-cash-f...

Spoiler (click to reveal)
Answer: MSRP = 5x cost


Oh My! It seems difficult to make money looking at that model especially if the game is not a hit.


Q: How do you end with a small fortune?

A: Start with a large fortune, then open a board game shop.

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How do you end with a small fortune?

Give [ Donald trump \ an aussie \ et al] a large family business

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Jeff Michaud
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On-Line Want List Generator - Hopefully Making Math Trades a Little Bit Easier
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Oiler1 wrote:
This is probably a trade secret but I imagine it to be pretty high. I am guessing OLGS have small margins and rely a lot on volume to be able to undercut the Brick and Mortars by a lot.

google is your friend

http://tinyurl.com/boadgamemarkup
 
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C M
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Oiler1 wrote:
BentlyCash wrote:
Here is a read you may enjoy: https://blog.foxtrotgames.com/2016/02/05/distribution-cash-f...

Spoiler (click to reveal)
Answer: MSRP = 5x cost


Oh My! It seems difficult to make money looking at that model especially if the game is not a hit.


It's not just boards games, most product categories have an MSRP that's roughly 4-5x cost.
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BG Mark
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Oiler1 wrote:
This is probably a trade secret but I imagine it to be pretty high. I am guessing OLGS have small margins and rely a lot on volume to be able to undercut the Brick and Mortars by a lot.



It's no longer as simple as it used to be, and still nothing is set in stone. Asmodee has affected the purchase price for the few OLGS sellers they allow and those are higher than what other publishers/manufacturers dictate.

That said, expect stores to be purchasing (depending upon publisher / manufacturer) between 45-48% off MSRP if they are an average store. You can math the rest in regards to their margins. Pad a few points for non-ANA for OLGS or larger stores then see what they're selling at. Also this is strictly for board games. Card games like MTG, YGO, Pokemon, Etc the #s are significantly worse for the store.
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