Well I figured out what my issue is... I didn't pay close enough attention when backing this project, and thusly didn't pledge for the "Fancy Tray". My copy has the cardboard insert and when I saw the above animated gif, I wondered what the hell that was, because it doesn't look anything like what came with my game!
So I went back to the KS page to learn that the "Fancy Tray" was another $5 and probably explains why I didn't take a 2nd look at it. Now I wish I had.