Subject doesn't say it all because it isn't priced at $40 so CSI can make tons of money. The reason it is so expensive is because it is priced there to raise money for the dice tower. Sale page even says "All proceeds go to funding Dice Tower."
Keep in mind this this promo is modeled after Sam Healy and was created specially for the Dice Tower to use as part of their 2016 Kickstarter (where it was in the $110+ packages).
As has been discussed in other threads over the last week, some people still see the price as way to high. However, for people who DO find the Dice Tower worthwhile, I think this distinction as to where the money is going is important.
Well said and pointed out
I wasn't' being anti the price (as I've already ordered mine) just trying to let fellow geeks it's available at all, and at a much more reasonable price (including postage to me in UK) than any ebay seller I've seen now or previously.