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Subject: HOW do I make YOU interested in a game? rss

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André Forsblom
Sweden
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designer
Hi people! goo
Short introduction about me: I'm a 24 year old game designer and I'm currently working towards publishing my first game.

I would like to know HOW to make people interested in a game.
Please note, I'm not asking "WHAT makes you interested in a game?". (If you strongly dislike the genre, art style, certain mechanics and/or elements of a certain game - you probably won't be interested in it no matter what.)

What I mean with "how" is "In what ways do you most often/most likely become interested in a game"?
Does a friend tell you about it? Do you read about it somewhere?
Through what channels? BGG, Facebook, Youtube, Twitter, Instagram?
In what type of media? Videos? And if so what kind; Trailers, Reviews, Tutorials, Play throughs? Written revies or articles? Podcasts? What about ads on Facebook or BGG?


Basically I would like to hear anything you can to tell me about this subject. I'd love to hear YOUR personal story of how and where you got interested in a new game the last time.

In my work I have asked lots of designers and game creators with successful Kickstarter game projects about how they reached out to their audience, how they caught peoples interest. They gave me lots of good advice - but now I want to hear YOUR advice.

/André
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Riva
Maryland
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Step 1 is don't sell a product you don't have. I don't want to hear about Kickstarter ever again, unless the product is already complete and ready for printing. Even then it's a little early as far as I'm concerned.

S.
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Mike Jones
United States
Gainesville
Florida
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Sagrilarus wrote:

Step 1 is don't sell a product you don't have. I don't want to hear about Kickstarter ever again, unless the product is already complete and ready for printing. Even then it's a little early as far as I'm concerned.

S.


I second this.

you can not make in interested in something that doesn't exist yet.

Once it exists

What I mean with "how" is "In what ways do you most often/most likely become interested in a game"?

1) Known and loved designer,
2) Discussion amongst my freinds in person or geekbuddies here on the Geek
3) Playing with friends at a convention or game night.

Does a friend tell you about it? Do you read about it somewhere?

Yes, friends or reading in discussions here (either forum posts or geeklist posts)

Through what channels? BGG, Facebook, Youtube, Twitter, Instagram?

BGG often, Facebook once in a blue moon. Youtube, Twitter, Instagram NEVER

In what type of media? Videos? And if so what kind; Trailers, Reviews, Tutorials, Play throughs?

Never.

Written revies or articles?

Very Rarely.

Podcasts?

Never.

What about ads on Facebook or BGG?

Ads blocked on BGG and ignored on Facebook
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Liam
Scotland
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I am BGG's official honey trap
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Guide to Promoting Crowdfunds and Games on the Geek

1. Knowing the game exists.
2. Disseminating information on the game freely.
For me personally, a ruleset is critical. For others written reviews by respected reviewers or video introductions, review and/or play-through.
3. Knowing the designer/publisher is both friendly and professional, can make a huge difference too.

For all of these BGG is a great platform to get involved with. When you're 2 months away from launch give me a shout and we can have a further chat if you'd like.
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André Forsblom
Sweden
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Thanks for the link, lots of good stuff there.

I assume that reading the rules is something you want to be able to do on the actual Kickstarter page before deciding whether to spend your money on the project or not?
I'm mainly concerned about catching peoples' interest prior to the Kickstarter launch (getting them involved in the project, the game's FB-group etc). It's a good point regardless though because I hadn't considered to include the full rules in the KS until now.

The launch is still several months away, but I might give you a shout in the future, thanks!
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André Forsblom
Sweden
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Hmm I see, thanks for the reply! It's good to see that some people almost exclusively find new games via BGG. I'm relatively new to BGG so that just proves the importance of learning my way around here and having a big presence on the Geek.
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Josh Bodah
United States
Melrose
MA
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BGG news and reviews are the ways I learn about games. I'd recommend sending out review copies
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André Forsblom
Sweden
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Actually I will print the 2nd version prototypes this week!
I have a number of reviewers (mainly on Youtube) to whom I will send prototypes. I browsed through the BGG reviews a bit, but could you recommend some reviewers that you think are particularity good? I'd really appreciate some tips
 
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AndreForsblom wrote:
Actually I will print the 2nd version prototypes this week!
I have a number of reviewers (mainly on Youtube) to whom I will send prototypes. I browsed through the BGG reviews a bit, but could you recommend some reviewers that you think are particularity good? I'd really appreciate some tips


Depends on the type of game it is. I follow reviewers that have similar taste in games to me. For example I don't find dice tower or radho runs through it useful but I like opinionated gamers.
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André Forsblom
Sweden
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So I should find someone that enjoys strategic card games and doesn't mind complexity and some math, any ideas??
 
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