Over Thanksgiving I taught my cousin the game. She's a retired accountant with a sharp mind but the only real gaming she does is sudoku and solitaire and games such as that. Also in my experience women aren't big fans of conflict gaming.
Yet she really liked the game and liked the mental exercise it gives her. That is a tribute to the great design of the game. I had to leave the print and play version with her with some of Joseph's laser carved dice so she could keep playing!