Are you playing the game so that each player plays their full turn (Market Phase > Building Phase > Burger Up Phase > Clean Up Phase) fully, before progressing on to the next player?
Since each player gets to do every phase in their turn and since the Market fully refreshes at the end of each player's turn, every player has a full market to purchase from, every time.
Nope, totally played one market phase for all players, followed by the next three phases by all players. I knew I had to be playing it wrong for the 1st player never to change hands.
Thanks for the insight!