Problem is, the rule IS punishing users trying to spread information.
The problem is that kickstarter backers are systematically provided incentives (in the form of stretch goals) to spam as much as they can get away with. It's classic pyramid scheme architecture, and if it were allowed without restriction the usefulness of this site for anything else would come to an end. I don't use Kickstarter, never have and never will, but I am a gamer and eternally grateful to BGG for not having let Kickstarter backers overrun the site. If what you proposed were allowed, I'd be out of here because the front page would have nothing but Kickstarter spam.
Such a refreshing post. I keep running into people who are drinking the KS cool-aid. Tiresome.