We had a game yesterday with two very diverging strategies coming in first and second.
Second place (me) focused on money, aiming for the 3-1 money conversion Master at the end. I also focused on getting the all halls bonus first.
The player who won focused primarily on majority in the King's Hall and managed to get both 5 point dresses. He sold a dress early just to pick up the x3 multiplier.
In the end he had one 5 pt dress on x3 and another 5 pt dress on x2. He picked up the King's Hall majority and scored a few more points from another hall for the win.
You absolutely have to watch out for these and adjust your strategy slightly going in to a game like this. Pick up lots of varieties of fabric early and don't necessarily rush to get the early dress bonus spots wasting precious fabric.