This game is very interesting but it is not well served by its mode of presentation. I would have learned to play it in minutes if there had been a playmat included that not only listed the zones, but what happened in each sub-zone. For example, there could be a "Background" zone marked with "Discard Confined" and "Annihilate Free" sub-zones on it. As it is, I did not understand the game until I watched the designer's video. Some of the rules have changed since the video was made, and at least one of the named zones has changed from "Scattered" to "Background." Nevertheless, the video was very helpful.
I strongly suggest that the publisher or the designer release a simple playmat, even a black-and-white PDF, for beginners. I don't need a playmat now after watching the video, but this was about the most painful microgame that I have ever had to learn.
In addition to a playmat, I suggest adding a searchable PDF of the rules with additional examples and graphics. Some rules need a few pictures and explanations (e.g., quark and anti-quark annihilation, given that "anti-quark" is not defined in the rules). I understand now that "quark and its anti-quark" include things like a blue strange quark and a green anti-strange quark. I only figured this out from the video and had no idea what this meant from reading the rules.
AFAIK, yes, that is the play mat, or at least a draft version of it. I don't own it, so I can't say for sure, but my guess is that card images would not be printed on the play mat. It looks like the major sections of the board are labelled, so I don't see an advantage of putting card images on there as well. I suspect this particular image is intended to show a game in progress, rather than the play mat all by itself. But I'm sure the creator or someone who owns the play mat can confirm.