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Hunt for the Ring» Forums » General

Subject: Directly to retail or will this be crowdfunded? rss

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Ryan Cullen
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As the title says.
 
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Chris Van Deusen
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I haven't seen any indication that it will be crowdfunded, and the other LotR games have not been, so I assume it will be straight to retail, but I don't have any inside knowledge.
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Chris
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I'm sure straight to retail. Licensing costs are probably too high to also incur Kickstarter fees.
 
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David desJardins
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Sir Christopher wrote:
Licensing costs are probably too high to also incur Kickstarter fees.


Huh?
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Craig Lindley
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DaviddesJ wrote:
Sir Christopher wrote:
Licensing costs are probably too high to also incur Kickstarter fees.


Huh?


My take on this would be that the margins are so slim with the expense of licensing the rights to the game, that any further fees, such as Kickstarter's take would make it not profitable (whilst keeping a chosen price point).
 
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David desJardins
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I don't see any reason to think that margins are lower on licensed games. If anything I would guess they are probably higher. They are allowed to consider the cost of the license when setting the price, right?
 
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Aro Bow
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I think the point is that since this is a LOTR game, it HAS to pay LOTR licensing. In addition to that, for it to be on kick-starter, it has to pay kick-starter fees. Double whammy.

You can't create a LOTR game without paying licensing fees. It's not like Kingdom Death Monster which is a unique idea owned by the developer.
 
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David desJardins
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Aro2220 wrote:
I think the point is that since this is a LOTR game, it HAS to pay LOTR licensing. In addition to that, for it to be on kick-starter, it has to pay kick-starter fees. Double whammy.


Or you could say that it generates a lot of demand from the LOTR license, and a lot more demand from Kickstarter. Double plus good. Demand translates into more sales and a higher price, which more than offsets those costs, at least that's the idea. If licenses didn't generate more benefit to the publisher then their cost, no one would make licensed games.
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Jeff Khoury
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I would tend to agree that the license would diminish the margin, but would dispute that kickstarter has a lower (or even comparable) margin to retail. MSRP is set with a markup that is often four times the production cost. Selling a game direct to buyers (often only slightly reduced from MSRP) via kickstarter is much better margin-wise than traditional retail. It also allows the publisher to better gauge demand so a more suitable number of copies can be printed.
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Jeff Yeackle
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JVKhoury wrote:
I would tend to agree that the license would diminish the margin...


It shouldn't though, as licensing fees should already be incorporated into any production costs before MSRP is decided.
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Jeff Khoury
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jyeackle wrote:
JVKhoury wrote:
I would tend to agree that the license would diminish the margin...


It shouldn't though, as licensing fees should already be incorporated into any production costs before MSRP is decided.


Yes, you are correct. Not sure what I was thinking there. Licensing costs would raise the overall price of the game, so less bang per buck so to speak. But, if a kickstarter campaign takes off and is well-managed, you should get more bang for buck, so maybe that cancels out?
 
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Craig Lindley
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JVKhoury wrote:
jyeackle wrote:
JVKhoury wrote:
I would tend to agree that the license would diminish the margin...


It shouldn't though, as licensing fees should already be incorporated into any production costs before MSRP is decided.


Yes, you are correct. Not sure what I was thinking there. Licensing costs would raise the overall price of the game, so less bang per buck so to speak. But, if a kickstarter campaign takes off and is well-managed, you should get more bang for buck, so maybe that cancels out?


Who cares, back to the actual topic - is it going to be on Kickstarter or straight to retail
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Marty Sample
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I don't see this being on Kickstarter. Has Ares used it in the past ? They didn't for the WotR Anniversary edition, that was a straight prepub.
 
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Jeff Yeackle
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Marty S wrote:
I don't see this being on Kickstarter. Has Ares used it in the past ? They didn't for the WotR Anniversary edition, that was a straight prepub.


They have for some titles (just checked, 8 in total, link below), but my guess is they use KS for items that might be a bit more risky to bring to market. This one uses a popular mechanic combined with a hot theme so I could easily see them skipping KS. I guess we'll find out!

https://www.kickstarter.com/profile/1402889231/created
 
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Mark Ramsey
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I'm a little late to the party, but I'd also argue that if they're serious about a Summer release, there's really no time for a Kickstarter campaign.
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