Shoot for the moon. Even if you miss, you'll land among the stars, where you will be forced to drift aimlessly farther into the vast, empty abyss of space until a lack of food, water and oxygen causes you to succumb to Death's cold embrace.
I wonder if we will have an update of the app following the launch of the new boardgame version? It could be nice.
Why would to unrelated companies do this? They had brand new art direction for themselves when they made the app. I suppose it's possible, as a potentially mutually beneficial publicity thing, but seems highly unlikely to me.