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Subject: ANA going exclusively with Alliance for distribution! rss

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This will be devastating for all other distributors. I'm guessing ANA, including all the companies gobbled up, makes up 70% of sales for distributors.

I wonder why ANA didn't just buy Alliance...

http://www.alliance-games.com/downloads/ANA_AGD_FAQs.pdf

https://icv2.com/articles/news/view/37650/asmodee-north-amer...
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fightcitymayor
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Having ACD in our area, I feel for them. Not sure how much $$ this means, but I hope they hang in there.

 
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Tom Powers
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fightcitymayor wrote:

Not sure if that is sarcasm, but for several companies, it is.

Tom
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Is that as bad as it sounds? (For everyone other than ANA and Alliance.)
 
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mregamr wrote:
fightcitymayor wrote:

Not sure if that is sarcasm, but for several companies, it is.

Tom

I've been told hundreds (literally) of times: "If your business model can't adapt to market changes, maybe your business deserves to die." I do feel for companies that are hit hard by this, specifically for GTS (I consider the local VP a friend and would prefer to keep most of my ordering with him), but also know that the good ones will make it through.

I think this will be good news for you (Tom), as my gut instinct* is that in a few months online restrictions will be loosened somewhat, which will likely open the door for B&B2 to get fully back into the game.

*My gut instinct may be wrong, and I can't really explain it, but I really feel this will be the case.
 
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darthhugo wrote:
Having ACD in our area, I feel for them. Not sure how much $$ this means, but I hope they hang in there.



I like ACD as well. From an outsider's perspective, they have good operations. Plus they carry a wider variety of products outside of card/board games.
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Tom Powers
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JRietveld wrote:
mregamr wrote:
fightcitymayor wrote:

Not sure if that is sarcasm, but for several companies, it is.

Tom

I've been told hundreds (literally) of times: "If your business model can't adapt to market changes, maybe your business deserves to die." I do feel for companies that are hit hard by this, specifically for GTS (I consider the local VP a friend and would prefer to keep most of my ordering with him), but also know that the good ones will make it through.

I think this will be good news for you (Tom), as my gut instinct* is that in a few months online restrictions will be loosened somewhat, which will likely open the door for B&B2 to get fully back into the game.

*My gut instinct may be wrong, and I can't really explain it, but I really feel this will be the case.

LOL...not sure HOW I feel about that

Tom
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Jeff Rietveld
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mregamr wrote:
JRietveld wrote:
mregamr wrote:
fightcitymayor wrote:

Not sure if that is sarcasm, but for several companies, it is.

Tom

I've been told hundreds (literally) of times: "If your business model can't adapt to market changes, maybe your business deserves to die." I do feel for companies that are hit hard by this, specifically for GTS (I consider the local VP a friend and would prefer to keep most of my ordering with him), but also know that the good ones will make it through.

I think this will be good news for you (Tom), as my gut instinct* is that in a few months online restrictions will be loosened somewhat, which will likely open the door for B&B2 to get fully back into the game.

*My gut instinct may be wrong, and I can't really explain it, but I really feel this will be the case.

LOL...not sure HOW I feel about that

Tom

Tom's baaaaaaack!
 
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I hope it is not devastating for the other distributors,obviously they will take a hit losing this distribution channel, and maybe ANA will loosen up some rules they have which prevents online retailers who do not have a Brick and Mortar store to sell their lines. I has a BM store in the past.just getting back into selling, and opting selling in the cloud rather than a physical presence has its challenges when some lines will not sell to me because of the cloud only selling. Will see what happens, though GTS has been and will continue to be a supply line.

EDit: I thought again about what this means, a good move for Alliance, may end up not being a good move for ANA as they benefited from the work of four distributors promoting their games, now down to one, and how often have retailers bought because of the salesperson promoting the product. I just did on an upcoming release. Though social media, and a site like board game geek is a means of getting the word out to other buyers, the distributor has a vested interest in promoting to the retail outlet what is sitting on their shelves, and when you funnel down the mouthpiece you risk a drop in your sales. Time will tell if this is a good move or not, certainly for Alliance and the upward pricing of games it is a coup.
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Jesse Smith
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bootz wrote:
This will be devastating for all other distributors. I'm guessing ANA, including all the companies gobbled up, makes up 70% of sales for distributors.

I wonder why ANA didn't just buy Alliance...


Perhaps they are in the process of buying...though that would seem to negate the rumors on BGG that Asmodee's parent company is seeking to sell Asmodee from Hasbro. How would adding a distributor help Hasbro? Asmodee already has means of selling direct as does Hasbro, neither really needs Alliance if that is the case.

But what I really wanted to say is that I think 70% is a HUGE over-estimate. When the news began to trickle out a few days ago, I took a look around my store. I don't currently have an account with Alliance and wondered how much of a difference this would make.

I was surprised to find that very little falls under the Asmodee umbrella. Sure, IA and X-Wing are there, as is a very large percentage of gateway games, but once past that, there's still a crap ton of publishers to choose from:
CMON, Rio Grande, Renegade, Stronghold, Iello, R&R, AEG, IB&C, Fireside, Cryptozoic, and I could keep on going.

Check your collection, perhaps you'll find the same.

I'm not saying it won't hurt them, just that it won't 70% hurt them.
(Although GTS and some others also lost CMON)
 
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Derry Salewski
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Those gateway titles and ffg quarterly expansions move a lot of volume though, while those little guys are sold out of their hot titles half the time.

(Not that i think 70 percent is a great ballpark guess either, though.)
 
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JesseMax wrote:
bootz wrote:
This will be devastating for all other distributors. I'm guessing ANA, including all the companies gobbled up, makes up 70% of sales for distributors.

I wonder why ANA didn't just buy Alliance...


...How would adding a distributor help Hasbro? Asmodee already has means of selling direct as does Hasbro, neither really needs Alliance if that is the case.
...


Hasbro does not sell direct to anyone except big box stores. Everyone else is served through distributors.
 
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JesseMax wrote:
bootz wrote:
This will be devastating for all other distributors. I'm guessing ANA, including all the companies gobbled up, makes up 70% of sales for distributors.

I wonder why ANA didn't just buy Alliance...


Perhaps they are in the process of buying...though that would seem to negate the rumors on BGG that Asmodee's parent company is seeking to sell Asmodee from Hasbro. How would adding a distributor help Hasbro? Asmodee already has means of selling direct as does Hasbro, neither really needs Alliance if that is the case.

But what I really wanted to say is that I think 70% is a HUGE over-estimate. When the news began to trickle out a few days ago, I took a look around my store. I don't currently have an account with Alliance and wondered how much of a difference this would make.

I was surprised to find that very little falls under the Asmodee umbrella. Sure, IA and X-Wing are there, as is a very large percentage of gateway games, but once past that, there's still a crap ton of publishers to choose from:
CMON, Rio Grande, Renegade, Stronghold, Iello, R&R, AEG, IB&C, Fireside, Cryptozoic, and I could keep on going.

Check your collection, perhaps you'll find the same.

I'm not saying it won't hurt them, just that it won't 70% hurt them.
(Although GTS and some others also lost CMON)

70% is way too high, but it is still a very large %.
 
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fightcitymayor wrote:


I just got an update from ANA. Clearly the sky is truly falling:

1) My prices through Alliance will be better than through any of the distributors previously.
2) More stores will be allowed to sell online.
3) Online prices will be dropping.

It's a Geek Armageddon.
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So it appears they have completely reversed and are instituting a maximum 20% off of MSRP. Good luck enforcing that with Amazon and big box stores (hint, the big box retailer always wins).

They have also managed to make a confusing policy even more confusing. Lots of subjective words and phrases. Interestingly, they removed the banning of marketplace sales, instead saying you must sell under your ANA business name.

https://www.asmodeena.com/en/specialty-retailers-application...
 
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bootz wrote:
So it appears they have completely reversed and are instituting a maximum 20% off of MSRP. Good luck enforcing that with Amazon and big box stores (hint, the big box retailer always wins).

They have also managed to make a confusing policy even more confusing. Lots of subjective words and phrases. Interestingly, they removed the banning of marketplace sales, instead saying you must sell under your ANA business name.

https://www.asmodeena.com/en/specialty-retailers-application...

I'd hardly call this completely reversing. It's more like a fine tuning (and I am sure some adjustment.
They had previously (apparently) increased OLGS cost to end up with a 15% off MSRP. Now they have significantly dropped that cost again, but set their own cap at 20% off.
 
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Matt Brown
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Previous member discount for my FLGS. Buy 4 games at $19.99 and up. Take the average and apply that to the discount on the 5th game you buy.

FLGS just posted that Asmodee and HABA games are now completely excluded. No discount. No counting towards it.

My only motivation for buying Asmodee games at my FLGS was due to the member's discount which put them within certain range of online pricing and now that's gone. So congrats Asmodee, you created policy which makes me spend less at my FLGS and buy more from online, see Aamazon who is virtually immune to your shenanigans.
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matthean wrote:
Previous member discount for my FLGS. Buy 4 games at $19.99 and up. Take the average and apply that to the discount on the 5th game you buy.

FLGS just posted that Asmodee and HABA games are now completely excluded. No discount. No counting towards it.

My only motivation for buying Asmodee games at my FLGS was due to the member's discount which put them within certain range of online pricing and now that's gone. So congrats Asmodee, you created policy which makes me spend less at my FLGS and buy more from online, see Aamazon who is virtually immune to your shenanigans.

Giving zero discount is your retailer's choice - the MAP isn't MSRP.
We have used a punch card system as our lowest level rewards program for years, and every single MAP company has approved it.
There are plenty of perfectly acceptable alternatives that fit well within MAP guidelines.
 
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Matt Brown
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Quote:
Due to new manufacturer policies


That doesn't sound like something they are doing freely.
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matthean wrote:
Quote:
Due to new manufacturer policies


That doesn't sound like something they are doing freely.

You are correct - it sure doesn't sound like it...
 
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matthean wrote:
Previous member discount for my FLGS. Buy 4 games at $19.99 and up. Take the average and apply that to the discount on the 5th game you buy.

FLGS just posted that Asmodee and HABA games are now completely excluded. No discount. No counting towards it.

My only motivation for buying Asmodee games at my FLGS was due to the member's discount which put them within certain range of online pricing and now that's gone. So congrats Asmodee, you created policy which makes me spend less at my FLGS and buy more from online, see Aamazon who is virtually immune to your shenanigans.


Actually, I believe they are excluding CMON and HABA. Their new MAPP is smaller than 20%. Asmodee/FFG/Z-Man should still be under the program.

Sorry, memorable program.
 
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Beardo Deluxe wrote:
matthean wrote:
Previous member discount for my FLGS. Buy 4 games at $19.99 and up. Take the average and apply that to the discount on the 5th game you buy.

FLGS just posted that Asmodee and HABA games are now completely excluded. No discount. No counting towards it.

My only motivation for buying Asmodee games at my FLGS was due to the member's discount which put them within certain range of online pricing and now that's gone. So congrats Asmodee, you created policy which makes me spend less at my FLGS and buy more from online, see Aamazon who is virtually immune to your shenanigans.


Actually, I believe they are excluding CMON and HABA. Their new MAPP is smaller than 20%. Asmodee/FFG/Z-Man should still be under the program.

Sorry, memorable program.

That makes more sense. There are still ways to include MAP items in a rewards program, but it does take a little more work:
1) EASY - Only the 5th item needs to be excluded from the buy 4 get average free.
2) MORE WORK - Give in-store credit for earlier purchases. MAP items can be bought with in-store credit.
3) EASIEST - Get permission from MAP companies to allow in-store rewards pro9grams like these. Most will accommodate.
 
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