Just got the game and started to read the rule book. In the Introduction on page 4 it says "Ye intruders beware! Crushing death and grief, soaked with blood of the trespassing thief....". This is a line from The Goonies movie (one of my all time favorites!). This is a good sign that I will really like this game.
There are several references from movies, music songs etc spread around the various books of the game. Which is awesome.
Now let me tell you of the days of high adventure...
I noticed this one too. In fact I re-watched Conan the Destroyer last night because of this. I love how the theme is sort of tongue-in-cheek, over-the-top, cheesy which really fits in well with the best movies, games of the genre.
The generic "Evil" is great too. I see how some people could be turned off by this but it is a huge plus for me.