"Go suck yer blade!"
So some people buy all five microbadges. Some people just buy one. I suspected that the people who bought only one would tend to go for the Cloth, as that's the highest value good in the game... but right now the Wine microbadge has the highest number of owners. It'll be interesting to see what the breakout is a month from now.
I'm one of the proud VINTNER buyers. The reason is quite simple, I usually go for the Vintner when I play. High rewards and (usually) less competition for the card and the cities. Cloth is for fancy people. Wine is for men (ok maybe Tools -aka ANVIL- even more )