What we figured out is that all control tokens are the same except for crab. So being face down or face up in your reserve pool doesn't matter.
Why the face up v. face down matters on the board is as follows. Face down says "i control this land and i will get the points from the land at the end game. This also counts towards getting the card." Face UP is AFTER the first face down and says "i get a defense bonus and at end game, i get an extra point." Summary..face-up is better, but you don't get a face-up on a land unless you have a face down first.
Had no idea that every control token was the same. Thanks for your reply.