I just ordered the organizer from Broken Token 5 minutes ago and this is the Broken Token organizer. It's the same pictures from the Broken Token website and you can even see the Broken Token logo on the organizer in the picture. The only difference is the organizer is 4 cents cheaper on Top Shelf Gamer.
Yeah, it's specifically supposed to be that one (Top Shelf sells Broken Token inserts). I guess it's just "new" in the sense that they started carrying -- not different in any way?