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Subject: This, my friends, is what I call sweet sweet revenge rss

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João 'Finding a new way to make you WTF today' Marum
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Loulé
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The sweet music of revenge: Singer pens YouTube hit after United Airlines breaks his guitar... and shares plunge 10%

When airlines damage or lose their passenger's luggage, they normally - perhaps grudgingly - end up paying back compensation of a few hundred pounds.

But United Airlines are much more out of pocket in this case.

The company has lost 10per cent of their share value - a massive $180million - after being blamed for damaging a musician's guitar.

Canadian singer Dave Carroll composed United Breaks Guitars after his Taylor acoustic was damaged at Chicago's O'Hare airport.

His song has become a YouTube hit with nearly four million views in 10 days.

In the music video, Carroll relates his story, of how in spring 2008 he was travelling to Nebraska when other passengers exclaimed: 'They're [the baggage handlers] are throwing guitars down there!'

Sure enough, his Taylor guitar had been smashed.

'You broke it, you should fix it': Dave Carroll performs in the hit music video United Breaks Guitars

He went through a year of trying to gain compensation from the airline before being flatly told by an employee only known as Ms Irlweg: 'No'.

So he took revenge - and, to his astonishment, soared to fame.

The catchy United Breaks Guitars - which cost just £90 to make - became a viral hit, and Carroll found himself appearing on U.S. breakfast shows, with his group Sons of Maxwell's album flying off the shelves for the first time ever.

And as shares of United plummeted, horrified executives quickly offered Carroll money for the repair costs and flight vouchers worth £700.

He told the airline to donate the sum to charity instead. The guitar would have cost about £1,000 to fix.

The video, using homemade props, was made for a mere £90 - but its fallout cost United $180million

And it's not over yet.

Carroll has composed another two songs about the incident, and the next one - about his dealings with customer relations, Ms Irlweg in particular - will be online soon.

United must be bracing itself for the onslaught, though Carroll has promised that the song will 'not be unkind' to the unfortunate Ms Irlweg.

Carroll told the BBC today: 'I asked myself: "if Michael Moore was a singer-songwriter, what would he do?" and I gathered my tools together and said I would write three songs about the airline, make videos about the airline and share them with the world.'

He said he was amazed to get so many hits - he had hoped to receive a million over the course of the year.

His song has helped him financially though - it is currently the 20th best-selling track on the Itunes music sale website in Canada.

Taylor Guitars has offered him a new guitar to use in upcoming music videos.

United Airlines said they would like to the video use for training purposes to ensure all customers receive better service from the company in future.
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AMERIGAMER!
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It would be kinds funny if the guy is in some heavy metal band, and breaks the damn thing onstage all the time anyway!
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Hopefully becoming a restaurant owner soon! Peter Melanson
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Wow, good for Dave and the boys.

I hope they end up with long careers, are happy doing so, and fly United out of spite.
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Thomas Eager
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"A Book should serve as the Ax for the frozen sea within us."-- KAFKA
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shake Taylor specializes in high-end acoustic guitars...about $2000 for their cheapest model. I don't blame the guy one bit!
But this is why I always carry-on my guitar...sure they'll tell you it won't fit in the overhead, just tell 'em it will fit in the coat-closet.
At least now if they insist you check it, you can say "Remember what happened to United?" shake
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Tomasz Miller
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Iheard about that evenin our polish breakfast TV in the morning (main channel - TVP1 = No.1)

And of course good for him, and maybe now some of the oldschool managed companies will take care about good relations with us customers!

PS. You cannot even imagine what can happened in our (goverment) post offices (monopoly)......
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Pretender to the Throne of Alsace-Lorraine
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People with guitars always have an advantage in these situations




(sorry, the scene is on either side of the break)
 
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