Tyler Bielman
Canada
Vancouver
BC
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I know that the idea of delineating along gender lines when it comes to games makes some people unhappy, but if you assume a neutrality of the game mechanic, the theme can clearly target one group or the other.

For better or worse, Hasbro, Mattel and most big-box retailers also manufacture and merchandise in this paradigm.

It's also fairly accepted that moms are the ones cruising the board game aisles making the purchase decisions for that aisle.

Does anyone know whether boys or girls are more likely to ask for a board game from a parent?

Are there more board games sold for boys or girls at 6 - 8, 8 - 10, 10+ ?

Does anyone know which category is bigger overall in the mass market; board games for girls or board games for boys?

I'm looking for quantified data rather than opinions if possible.

tb

 
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