Sweet - this is a fantastic concept and should do really well. Cool, cool game. This will be one of those games that will be hard to get for people who miss the boat early on. Of course I'm sure you'd rather sell out than have copies left sitting around (which I doubt will happen with this cool game).
My only request is to keep the art quality really high...since there are no miniatures, a large chunk of the appeal will be the unit art. So far, so good though!!
I twitch a little bit every time I hear the word "starter" for a game. Just to be clear, there are no randomized packs here, right? It's a "starter" in the same sense that Battleground uses it, I believe. Additional "armies" can be purchased to expand the game, but nothing is randomized.