There must have been a moment at the beginning, where we could have said no. Somehow we missed it. Well, we'll know better next time.
Firstly The Hotness is to most of us purely arbitrary. Secondly I believe Tanga was selling it (or some form of it) yesterday.
Ah, that might explain it! Interesting that putting a game on Tanga has that kind of effect. Kind of the Oprah's Book Club of games.
I guess the arbitrariness of The Hotness depends on how it works and what it measures. It would be cool if clicking on The Hotness title linked to a page explaining that.