You have to be kidding....
This is a toy and nothing more. There's no game here, and I doubt many parents are going to fall for this one. I can see it now:
"Mom! I need a hide and seek tiger!"
"What does it do?"
"It's to play hide and seek... "
"No. Go play with the X-Box."
Even if said parent does pick one up, the kid will have fun hiding it for about an hour, get bored and go play a game on the X-Box/PC/Console of choice.
I hate to say it, but I think we've all been "marketed".