Licensing on something can be very expensive. Many times it requires a large lump some of cash up front with royalties paid off each unit. So the question is would this type of game really need licensing to sell. I would guess that the increased sales will not pay for the costs of licensing....unless you get it in Toys R Us, and that is very difficult to do.
I think licensing would be great for this game. You then get natural rivals playing their favorite college teams against each other and could play a simulated real schedule. And keep track of records and some statistics for anyone wanting to really get into the gameplay.