This game is simple and not the most strategic, but for something that only lasts 30 minutes it's a nice light game.
The theme can easily be replaced. All you need is 13 different people/characters/things. I could easily see a Disney theme (or various Disney themes) plastered on and sold in stores. At least then when people buy just-another-cheap-Disney licensed game, they actually get something entertaining.
The possibilities are endless... so why wouldn't this happen?