What Van Ryder Game are YOU playing?
Ok so this statement in the rules...
Begin building a ride and/or build upon any number of rides in own Midway, if desired.
... led me to believe (and thus play) such that you can only begin ONE new ride per turn.
After watching the video I have learned this is incorrect and you can begin as many new rides as you want each turn. The second half of the statement clearly states you can add to existing rides, which we got that part fine.
Wanted to put this up here in case anyone else had the same question and hasn't seen the video.