You should add a link on the page:
Forgot Password Link Link? which links to instructions on where the Forgot Password Link is. And also kicks them in the crotch.
Doesn't matter. In all my time of doing this type of work, there will always be people who will still call.
What I do is I do not reset for them, I tell them to use the Forgot Password link. F*ck it.
I'm CrabbyGary today. It's nice out (40+ degrees), I have a date tonight for dinner, and I do not want to be here.