£30.95 again now
But remember that your location (based on IP address) changes the price.
Nothing an UK proxy can't help... get the UK price while browsing happily from your own comfy chair anywhere in the world. No need to go to the misty Island, when all you have to do is let your IP packets travel the world for you.
If you don't feel comfortable entering payment information over a proxy (I didn't), I can confirm that if you pay by Paypal, when you get to the logon screen from Paypal, turn off the proxy, enter your payment information (so that information stays on your own provider connection) and then continue, you don't need to enable your proxy anymore and they will only adjust the price with VAT based on your shipping destination. In my case, I got the above price 30.95 in pounds, which is 37.15 in euro's, and had to pay 39.38 eventually after the VAT correction. To elaborate: the VAT on books in the Netherlands is 6%... 37.15 * 1.06 = 39.38.
Reason for this: UK has 0% VAT on books, and this item is marked as a book.