Please don't get me wrong: KS backers got a lot of stuff, so it is not a "why didn't I get this" post. I am wondering what is the reasoning behind making this expansion a promotional one available on BGG.
Will it be given to retailers so as to encourage sales? The description says it is BGG exclusive. Was it intended as a means to give money to BGG?
Again, I am not complaining on the items we got for the money we paid. It is just that I don't see the point of using this distribution method, specially when, this will be the most expensive expansion (considering the amount of goodies you get).
It is a BGG exclusive. That means it won't be given to retailers to promote the game. It is here to promote the game and the site.
I am not sure of the inner workings of the deal but the money spent to obtain it will go to BGG. Whether they paid to get it or it was donated, I do not know.