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Subject: Setting up a games store rss

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karl smith
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Advice needed on setting up a games store either brick and mortor or on -line.Is there a big enough demand in Auckland to set up a store that specialised in Euro-games and if so where would the best place be to source said games from.Also where do you think the best location for it would be.Any thoughts.
 
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J Holmes
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I recommend reading the thread about "game depository" also in the nz sub-forum, we discussed various aspects of online game stores.

Keep in mind if you do go for online you'll be competing with Seriouslyboard who do a lot of things very well. You'd also have to compete with Mightyape and overseas online stores.

Thats not to say the market cant be cracked into, you just really have to consider what you can offer or improve on others.

As for a physical store, you have to compete with Toyworld amongst others, and rent and other overheads could be high. Having floor space for either demos or regular tournaments would be a potentially good income stream.
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Magic Octopus
Finland
Tampere
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Anyone who is planning to set up a gaming store might want to check out the excellent columns on the subject by Lloyd Brown.

http://www.rpg.net/columns/list-column.phtml?colname=busines...
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Alex Grant
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I doubt there's much money to be made in NZ selling board games; the market's fairly crowded already given the small population.

But if you do decide to go ahead there's basically one distributor, PixelPark: http://www.pixelpark.co.nz/
They even have all the competition listed http://www.pixelpark.co.nz/where-to-buy-page-2
 
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Clem Fandango
New Zealand
WELLINGTON
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I honestly think for the size of our market we're well served.

What we should be doing is growing the market, then we get more retailers with more games.
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J Holmes
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SamNzed wrote:


I honestly think for the size of our market we're well served.

What we should be doing is growing the market, then we get more retailers with more games.


Given the often hideous prices for aussie sites, cracking into that market if shipping is cheap enough is definately worth considering.
 
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Alex Grant
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j_holmes wrote:
SamNzed wrote:


I honestly think for the size of our market we're well served.

What we should be doing is growing the market, then we get more retailers with more games.


Given the often hideous prices for aussie sites, cracking into that market if shipping is cheap enough is definately worth considering.


Aussie sites aren't so bad any more, eg Dominion
$79 at seriouslyboard.co.nz: http://seriouslyboard.co.nz/games/dominion/
$50 AUD ($63 NZD) at gamesparadise.com.au: http://www.gamesparadise.com.au/dominion
 
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Clem Fandango
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j_holmes wrote:
SamNzed wrote:


I honestly think for the size of our market we're well served.

What we should be doing is growing the market, then we get more retailers with more games.


Given the often hideous prices for aussie sites, cracking into that market if shipping is cheap enough is definately worth considering.



The issue is the same every games retail store has- cost of stock (ie to have enough to bring people in and make it look like it's doing well), creating a nice looking shop (fit out), rent, wages and utilities and then add in the tiny price-sensitive kiwi market.
The game cafes don't work so well here (market size and what you get per customer through the door- people buy maybe 2 coffees each for 2 hours, but some just have water) there was one in Dominion Rd that did okay but as I understand it failed. The model requires another stock or service to sell.

It's a great idea if you're very wealthy and can afford set up, have a free site, and don't need an income.

Or it's a front for drugs and you need to launder money.


I'd strongly suggest if you really want to do this come up with a viable business model and then attach games to it in the same premises eg a laundromat with games hire at a few tables.
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Louise McCully
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Read this thread, it's permanently pinned to the Discussing Retailers forum, which I suggest you start reading regularly if you a serious about this.

http://boardgamegeek.com/thread/691669/so-you-want-to-start-...
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Ziegreich
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We'd all love a local store where you can browse hundreds of games and so on. Commercially though, I doubt the market can sustain much more than what we have.

I'm in Auckland, and I can find a reasonable collection of games at Mainly Toys in Mt Eden and King of Cards in the CBD. I haven't even been to the place up on K Road. Vagabond has some board games too. Even the toy and book stores have a couple of more mainstream titles.

And then Seriously Board is great to order other stuff that Pixelpark has. And there are people selling directly via Trade Me. And you can order just about anything from the US for not much more than local retail, when you add in the postage.

So, appealing as the idea of a game store is... I don't imagine any of these other local stores are making a fat packet from euro games.

Loving games and loving being a businessman isn't the same thing, sadly.
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John Pickering
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SamNzed wrote:

It's a great idea if you're very wealthy and can afford set up, have a free site, and don't need an income.


Hmmmm, the trifecta we'd all like to be part of!


SamNzed wrote:

Or it's a front for drugs and you need to launder money.

I'd strongly suggest if you really want to do this come up with a viable business model and then attach games to it in the same premises eg a laundromat with games hire at a few tables.


Is the laundromat for laundering the money?
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Greg White
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make sure you have a solid business plan before you start any form of business.
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monchi
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keep in mind that the only way many B&M store survive is by offering other things like miniatures or RPGs. So you need to do your homework on what other markets you can serve along with board games to have any chance of making a go at it.

It would also seem that being in NZ the key would be to consolidate shipments of games in order to get the best possible shipping. What this might mean is either carrying higher inventory levels or being out of stock of certain games for periods of time. You could factor it into the business plan in that if you get a loyal following of people to your store you can turn your consolidated shipment dates into store events. If you are able to knock a lot of the price due to the savings in shipping then you might be able to carve a little out of the market to support yourself but you will need to think outside the box.

When ever you see people in Australia and NZ talking about the price of games it is staggering how much more you pay. It would seem like the key in your market is finding a way to get a competitive edge price wise.

Good luck with it all. Just be realistic with your assessment of everything.
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Nathan Grange
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A few thoughts:

You might want to talk to FTW games in New Lynn. they're doing pretty much the same thing. They have a space for playing games and a shop (ostensibly). I've been in a couple of times to play games, but they seem mostly interested in MTG, so haven't had much luck there buying or playing.

Somewhere like New Lynn would have been my suggestion. I live nearby, but also it's getting developed at the mo, I'm seeing a few empty shops / warehouses so it's possible rent could be cheap (or slightly more negotiable...)

A good website is a must. People want to know where you are, they'll look online first.

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Neil Douglas
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Business model! Business model! Business model!

There is probably a reason why there aren't B&M games stores on every streetcorner down here in New Zealand already! whistle

Sadly, a decent B&M game store isn't something just anybody can do or can just be thrown into a retail space shell and survive. You need to be the right sort of person who can do it and thrive after doing a serious amount of homework on the industry in general and your prospective place in it.

It's very unlikely that a 'game store' can survive in New Zealand on selling board- and cardgames alone. Costs are much to high, be that of stock, rent or other ancillaries. I realy don't think it can be discounted how big a factor rent is on the survivabilty of small businesses. You also have things like compliance costs and insurance, which have been on the climb since September, 2010!

Staff liked to be paid, as well! Oh, and I assume you'll want some of the dosh, too?! You will really need team that know what they are talking about AND can sell to all sorts of potential customers. I think this is where many B&Ms shoot themselves on the foot. My local comicbook joint, the closet thing I have to a B&M FLGS in Christchurch, has very friendly team that are very knowledgible about various miniature games and comics BUT not about boardgames - about 20% of their 'offer'. If I want something; I have to already know it's available, who they can order it from and request it be brought in for me. Seriously.

Personally, I currently split my purchases to help support my local comicbook shop a bit and other sources; the odd book store, Seriously Board and the rest of the internet.

It appears that many that have posted have thought about how they'd like to do a B&M store, given they had the recources. I'd suggest looking into their suggested messageboard threads. Perhaps asking why they haven't done it themselves might be illuminating, too! whistle

Best of luck with your venture!
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Neil Douglas
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By 'right sort of person', I meant the following; only someone who is a retailer first and foremost and a gamer second will survive and thrive in this industry.

Games stores and comicbook shops are the siren call for many a hobbyists' economic doom. soblue
 
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