I had just gotten For Sale along with a couple of other games in the mail yesterday. Today my mom was visiting and after my wife got home from work and settled down we played a game of For Sale. I said it should only take 15 minutes and all during the game they kept checking the watch to make sure that was true. I didn't count on having to explain the rules and doing some quick clarificatins during the game so the game took closer to 20 minutes. We all enjoyed the game and hopefully this enjoyable experience will encourage us to play this and others games in the near future.