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Subject: Not Everybody Wants Avalon Hill ADULT Games rss

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Dave Lartigue
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'Life' Magazine ad, Nov 17, 1961.
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Billy the Hut
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Sit beside the breakfast table Think about your troubles Pour yourself a cup of tea Then think about the bubbles
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Yep, some great gift ideas there.

Very cool ad, thanks for posting it. It includes the game that got me started in the hobby; Gettysburg.
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Bryan Thunkd
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Yes, the classic advertising fugly baby/monkey one-two sucker punch. Guaranteed to sell board games.
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Jeff Huter
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Thunkd wrote:
Yes, the classic advertising fugly baby/monkey one-two sucker punch. Guaranteed to sell board games.


Reminds me of a bad joke:

A woman carrying her baby boards the bus. The bus driver says to her, "Man! That is the ugliest baby I've every seen." The woman pays her fare and takes a seat at the back of the bus. She turns to the guy next to her and says, "The bus driver just insulted me." The guys says, "You shouldn't let him get away with that. Go up there and tell him off. I'll hold your monkey for you."
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Martin Bell
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I own all of those games, except for Chancellorsville.
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Joe C Faust
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Billythehut wrote:
Very cool ad, thanks for posting it. It includes the game that got me started in the hobby; Gettysburg.


Ditto on both counts!
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Remus Rhymus
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I think that this situation absolutely requires
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a really futile and stupid gesture be done on somebody's part!
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Avalon Hill boardgame prices from 1961 = iOS boardgame app prices from 2012. It's as if inflation doesn't exist.
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Jeff Huter
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remus wrote:
Avalon Hill boardgame prices from 1961 = iOS boardgame app prices from 2012. It's as if inflation doesn't exist.


One major difference, iOS boardgame apps require a > $300 device to play. AH boardgames in the 1961 could be played on the floor if you didn't have the cash for a table.
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CHAPEL
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And that little man grew up to be none other than D.W.Tripp. And to this day, he still hates gamers.
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A boy named Sioux
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Well, that proves the theory about monkeys and babies knowing nothing about board games. (though an infinite number of them can create the perfect Kickstarter)
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Ralph T
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remus wrote:
Avalon Hill boardgame prices from 1961 = iOS boardgame app prices from 2012. It's as if inflation doesn't exist.


Or Tanga prices when they do a board game sale.
 
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Ralph T
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According to the inflation calculator: what cost $4.95 in 1961 would cost $36.70 in 2011.

Looks like boardgames rise at close to the rate of inflation, if you count OLGS prices. MSRPs of board games are typically $45-50 or more.
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Aaron Morgan
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I see no monkeys in that ad.
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A boy named Sioux
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EitherOrlok wrote:
I see no monkeys in that ad.

Touche.
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Enrico Viglino
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ralpher wrote:
According to the inflation calculator: what cost $4.95 in 1961 would cost $36.70 in 2011.

Looks like boardgames rise at close to the rate of inflation, if you count OLGS prices. MSRPs of board games are typically $45-50 or more.


AH games often sold under MSRP in stores as well.

Printing has gone up at higher rates than many items.
 
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Pete Belli
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ralpher wrote:
According to the inflation calculator: what cost $4.95 in 1961 would cost $36.70 in 2011.

Looks like boardgames rise at close to the rate of inflation, if you count OLGS prices. MSRPs of board games are typically $45-50 or more.


Charles S. Roberts developed a business strategy based on quality, not low prices. He had no intention of competing directly with the big toy companies and priced his Avalon Hill products at around $5 when industry leaders like Parker Brothers were selling games for two dollars. He believed that if people were interested in a game “…they would pay $5 for it; and if they weren’t interested, they wouldn’t pay fifty cents for it.”
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Ms Aura

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Awesome ad! I have one of these games!
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Roger Mikel
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I played allot of those games when i was growing up. If it were't for them games i more then likely would't be in wargaming or D&Ding
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Wendell
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From the thread's title I was expecting something a little racier...

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Enrico Viglino
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wifwendell wrote:
From the thread's title I was expecting something a little racier...

:p


What could be more race-like than Le Mans?
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Geoff Burkman
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With the exception of Air Empire, I believe I owned all of those games at one time or another. Sadly, that is no longer the case.
 
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Pablo Schulman
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EitherOrlok wrote:
I see no monkeys in that ad.


I see no babies, myself.
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Dominic Crapuchettes
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ADULT games used to be synonymous with wargames? Weird.
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Enrico Viglino
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domcrap wrote:
ADULT games used to be synonymous with wargames? Weird.


Several of those games have nothing to do with war.

AH was pretty much creating the niche hobby exemplified here on BGG.
They absorbed the other company (3M's game division) which they saw
as fitting into that model.
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Pete Martyn
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jbhuter6041 wrote:
remus wrote:
Avalon Hill boardgame prices from 1961 = iOS boardgame app prices from 2012. It's as if inflation doesn't exist.


One major difference, iOS boardgame apps require a > $300 device to play. AH boardgames in the 1961 could be played on the floor if you didn't have the cash for a table.


Hey, floors ain't cheap, either.
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