"Keep Summer Safe!"
It's hard to argue with this logic:
And here's an exclusive-within-a-buzz: Neil Gaiman's announced a BBC4 radio version of his TV series and novel Neverwhere with James McAvoy, Christopher Lee and Benedict Cumberbatch…
…wait a minute, Sherlock Holmes, spy movies, multiple period pieces, now a Neil Gaiman fantasy…it's official: Benedict Cumberbatch is now THE MOST BRITISH PERSON OF ALL TIME.
(As if his name didn't put him into the top of the running).